A Great New Benefit for All ATRA Members. Put the Power of ATRA to work for you with ATRA P3.

The ATRA Preferred Pricing Program (P3) is a great new way to bring the buying power of over 1800 transmission shops together with the top suppliers in the transmission aftermarket.

Rebuilder and Tech subscriber Members: Put your ATRA membership power to work by taking advantage of great discounts and incentives offered by the industry’s best companies – from free downloads to discounts – Start saving thousands of dollars in the products and services you already use just for being an ATRA member!

Supplier Members: Put your ATRA membership power to work in attracting the right type of customer to your business. Recent industry statistics prove that ATRA shop owners are the most profitable shop owners in the country. They are good businessmen and women who understand what it takes to be successful in our ever-changing industry. They are the type of customers that every business would love to have too!

As an ATRA Supplier member participating in the new P3 program, your incentive drives those same ATRA shop owners to the products and services you offer with direct links to your website.

So whether you’re a Rebuilder, Technical Subscriber or Supplier member, the power of ATRA is just a click away.